App Promotions

Effective App Marketing Tips


Android-Apps-marketing | iPad-Apps-marketing | iPhone-Apps-marketing/ 

Making it to Top positions

Making it to Top 100 or 50 is just as important as breaking through the clutter. Dot Com Infoway employs the best marketing ways to make your app hit the top positions in app stores. We engage in cross-promotions of apps - on the web through how-to videos, podcasts, viral campaigns, social media stream etc.- to ensure that your app reaches out target users and drives the maximum number of downloads.

How to Promote an APP, Step by Step

Guide to Mobile App Marketing – An infographic by BlueCaribu and uSpeak 1 – apptap - App search, recommendations and marketing. 2 – AppCod.es - iOS app store SEO and marketing. 3 – Appency - Professional mobile application marketing. 4 – App.net - Market your mobile apps with beauty, strength and intelligence. 5 – Chartboost - Succeed in the app store through cross-promotion. 6 – Appular - iPhone application marketing and public relations. 7 – Appia - An open app marketplace with over 32k developers. 8 – App Store Optimization - SEO for mobile apps. 9 – AppCircus - The global open app showcase platform. 10 – buzzdoes - App marketing and distribution tool.
Videos are an important tool for web SEO and organic discovery; if you are making a huge app it might be worthwhile to create a good demo video.  (If your app is large enough to BE a company someday, it is worth the investment in higher production values) If you have a huge portfolio of apps and are generating revenue from advertising

Top 5 App Analytics Tools To Make Data Driven Decisions

analyticsHaving a successful app is almost never a coincidence. It is a result of smart decisions made by analyzing App analytics, as well as a sharp sales strategy that fits company strengths. The quickest way to understand the way users interact with an app is to track and analyze key metrics related to app usage or sales statistics. While some data can be collected with basic tools such as iTunes Connect, advanced analysis requires finer instruments that can provide detailed insight into user data. Here is a selection of excellent analytics packages that can be used with confidence to guide future actions of app development companies:

AppFigures

appfigures This is a battletested, web-based reporting platform designed to deliver detailed sales data about the apps directly to user’s mobile display. It is able to import daily or weekly iTunes Connect reports and instantly visualize them, with a possibility to be synced with several accounts at the same time and to trace unlimited number of apps through different app stores around the world. Sales reports generated with AppFigures can be organized by date or country/region, providing key insights into financial results the app is achieving and facilitating more accurate analysis. This amazing analytics tool is indispensable for ambitious developers eager to know exactly how much noise their flagship apps are creating in the marketplace. AppFigures makes your data beautiful again.

Localytics

Localytics As one of the most popular analytics and marketing tools currently available, Localytics is constantly introducing new features that make its utilization even more effective. The platform is mostly dedicated to measuring long-term impact of an app, bringing advanced functionalities for Lifetime Value Tracking and Customer Acquisition Management. It is also one of the safest choices when it comes to mobile analytics, since it is regularly used to monitor more than 500.000 smartphones and tablets around the world and enjoys respect from top-tier global brands such as New York Times or Microsoft. With advanced personalization and interaction features, this software product will allow effortless insight into the specifics of user behavior.

Flurry

Flurry Analytics There is little doubt that Flurry Analytics is one of the finest instruments for assessing app market numbers on a deeper level, primarily thanks to its amazing capacity for turning raw data into neatly organized charts and graphs. It meticulously keeps track of a whole array of specific parameters about usage, audience, events and technical issues, allowing for a journey underneath the app’s surface. It is not very hard to see whether the application is doing well in financial terms, but in order to understand why this is happening, it may be necessary to dig deeper with Flurry. When you take into account that its creators recently added user acquisition and error tracking features, this may be the only analytics tool you need.

Distimo

Distimo When mobile app development professionals want a closer look into the wider trends currently unfolding in the app stores, there is no better place to turn than Distimo. Famous for publishing monthly reports that cut to the bone and expose the naked truth about the app market, this platform can be a powerful tool to aid in the decision making process, either during the development phase or once the app hits the market. Distimo SDK opens additional options, including an easy way to follow download conversion statistics or to measure effectiveness of multiple marketing campaigns at the same time. In the right hands, this tool can provide plenty of valuable facts, or even advice developers which app names to avoid in the near future!

MixPanel

MixPanel Numerous users cite MixPanel as their app store data analytics tool of choice and it is not too hard to see why. According to all reports, it is incredibly easy to set up while the actual analysis can be performed very quickly, so there are no obstacles to discourage new users. Don’t let the simplicity fool you though – quality of reports is off the charts as well, particularly if MixPanel is used for funnel analysis or segmentation. There are very few comparable platforms for serious analytics work with real data in real time and most of them are either too expensive or too complex or both – which makes MixPanel an easy recommendation for most app developers.

App Marketing 101 Series: Social Media (Pillar 4)

Social Media has become the holy grail for marketers and it’s no wonder as if done properly a brand can see tremendous success for significantly less money than traditional marketing and advertising. Where social media saves you in money, it makes up in its need of significant time and effort. If you choose to use these as part of your marketing strategy for your app, make sure you are invested to keep your networks active. Social networks need constant and consistent attention if they are to grow and be a successful part of your marketing strategy. Facebook Page The first thing that comes to anyone’s mind when you mention social media is Facebook. The effectiveness of Facebook comes from its social reach. Interactions with your product Facebook page by one person has a ripple effect with their entire network, meaning you only need to convert one to instantly communicate to many. Facebook’s made it pretty easy for brands to market their products through Pages. Your first step is to create a Facebook page for your app. If you already have a page for your brand, update it to market your app. Some key marketing opportunities to take advantage on this page:
  • Create an effective cover photo for your page adhering to the Facebook Guidelines about marketing products with this image
  • Use your Info About & Description fields to highlight what your app is and the benefits they will provide to your user
  • Update your Info Website section to include download links to your application
  • Create an album featuring screenshots of your app as well as the QR codes
  •  Take advantage of defining a username (or vanity URL) for your Facebook page after reaching 25+ fans
Your Facebook page will only be effective if you have traffic and fans so you will need to include plans to grow this page as part of your marketing. Running Facebook ads is one way to do this. But also be sure to include mention of your Facebook page in all of your marketing collateral including your website. As you gain fans to your page, you are going to want to interact with them. Some effective ways to keep them engaged are:
  • Create a poll surveying the most utilized scenario for your app
  • Start a discussion topic related to your app’s subject matter or asking for feedback
  • Ask questions to your fans via your wall
  • Post your announcements and product releases
  • Leverage your Tweets and YouTube videos
Facebook’s “insight” reporting is extremely useful and, beyond the social reach factor, is the other reason marketers and brands gravitate towards using it. Be sure to review your Facebook reports often to get a good understanding of your demographic and use this information to better your marketing and your product. Twitter The key to Twitter is to see it more as a broadcast tool than a community builder. You still have an opportunity to grow a following and interact with your audience using this social network, but it is less personal compared to Facebook. Be sure to update your profile on Twitter with your app logo. Use the 160 characters they give you to state what your app is about and include the download URL. You can also take advantage of the background and new cover photo which are available visual assets on this page to market your product. Once you are up and running start following to get followed. Follow people and brands that align well with your offering. The secret to growing your Twitter community is to follow others. When someone follows you, follow them back. You can increase the discovery of your Twitter page through the use of Twitter directories but avoid opportunities to pay for followers as Twitter heavily frowns on this and could suspend your account. Like Facebook, you are going to want to keep your Twitter feed active. And also like Facebook, you aren’t going to do well by hard selling your audience. Make sure you treat your tweets like micro-blog posts – something meaningful to you, your brand and what your app is all about. It’s best to construct your tweets even shorter than the 140 characters Twitter gives you to set them up for re-tweeting. Re-tweeting is basically re-posting somebody’s tweet in your Twitter feed as is as commonly done as creating new Tweets. Your feed should be a good mixture of Tweets you write and re-Tweets from your followers. You will also want to make sure that you are using hashtags in your Tweets. Hashtags are used by Twitter to organize Tweets. This makes it easy for users to search and find Tweets related to a certain topic or subject matter. Become familiar with the hashtags your followers use and incorporate them into your own posts. The use of hashtags will help introduce your Tweets to an audience outside of your following providing an opportunity for you to gain more followers. YouTube If a picture is worth a thousand words than a video is worth a million. YouTube is undeniably the powerhouse of online video that is why it is a fantastic marketing opportunity for your app. Create a YouTube Channel for your app making sure that your app brand/icon; description and download links are in your profile. Next, shoot and upload your videos. You are definitely going to want to create a demo video for your app. These are becoming exceedingly common and can be leveraged in some app store product pages as well as your other social networks and your website. For any video you upload, take some time to write a description that will convince users to view but is also packed with keywords to help your video show up in the search results. YouTube also equips you with the ability to embed links in your video through the use of annotations. This is especially effective in your app videos to help drive users to download the app right from the video.
  • Press Releases 
Yeah, they’re traditional          But guess what… traditional can work if implement brilliantly in the right  circumstances. Showing you the right way to create PR and how to distribute them to thousands of media contacts. We have sorted through all the clutter for you so that all of the expensive and fraudulent sites have been eliminated. 
The question is, "How many sites have you been kicked off" because you violated the “rules” of their site by 1trying to sell your app? We show you the proper way to get your app in front of thousands of people in a way that makes them respect, and perhaps, adore you.
  • List Of High Traffic Blogs
  • List Of High Traffic Forums
  • List Of Famous Daily Newsgroup 
  • (US and all others)
    • 1Review Sites- Most Important Part of Our Plan!
    -App review Sites:  Submitting in All Top Ranked Review Sites
    Some of them Offer Free reviews, Other Will Ask for Paid Reviews,  We sorted them out according to Page Rank, High Traffic & Top Rank All Over the World
    -A List Of Top Ranked App Review Sites
    • Social Media
     – Done the wrong way, you’re just wasting your time. Done the right way, you can get thousands of people reading your messages and sending them to all of their friends.  A Vast List of SMN: Twitter, Facbook, Pinterest, tmbllr, Stumbleupon, Flickr, Delicious and Many More
    • Email Marketing
     – How to effectively use this tool to build your database, capture reader interest and increase your sales without irritating people
    • Boost Your Sales Today
      We know how much you want and need to boost your app sales today. We decided to create a special report that lists the top 25 iPhone app review sites on the Internet. We give you the exact submission link so you don’t have to waste valuable time reading through the site to find the correct location. With this valuable report, you can get your app submitted to the best sites in less than an hour. How’s that for quickly boosting your sales?
      About Earning Tools for Internet Marketers
      Internet Income Tool # 1: Blogs
       Many Internet marketers use blogs as one of their primary tools in interacting with their audience and getting the sales as a result. A blog with a healthy readership encourages and attracts users to the websites and results in a sales boost.
      The blog should have clear and prominent links to the website, and also opt-in forms for users to provide their email addresses in exchange for a free product or other types of bonuses. These addresses can then be used to build lists and follow up with them continuously to generate profits for a lifetime.
      Internet Income Tool # 2: Forums
      Besides blogs, forums can also bring a lot of traffic to your webpages. However, forums should not be a sales platform; they are more suitable for allowing discussion and providing interesting content that can be continued to the website by connected links.
      You do this by putting your offer or website details in your signature line (also called sig file).  Winning the users' and readers' trust is the crucial element of Internet marketing and its absence can reap zero benefits. This long distance and unseen trust can be developed by creating a positive image and impact of the business, website, service or product that is being marketed.
      The art of successful Internet marketing also lies in the use of creativity, in grabbing the attention of the reader. If the links and advertisements in your sig line are bland and too common,  then it will not attract much user traffic. Sometimes, it pays to be a little bold and controversial to get the clicks.
      Internet Income Tool # 3: Links
      Back linking and three way linking have emerged to improve Internet marketing traffic and SEO immensely. Exchange of links among sites has become a norm in the e-marketing world to boost profit-making traffic. It works when one site links to another independent site and, as in three way linking, the latter links to yet another site.
      These links are more or less counted as "votes" for your site. The search engines pick up on the fact that a certain site may have a lot of links (or votes), and indexes it much higher than the rest. This is a powerful marketing tool and is being used to exploit user traffic.
      Internet Income Tool # 4: Search Engine Optimization and Search Engine Marketing
      SEO and SEM are the two most evolving components of Internet marketing. Without the use of which, online success is  less likely to knock on your doors. Every website's prime objective is to appear in top rankings in the searches; and for this purpose, search engine optimization and marketing is used.
      Search engine optimization is when you target certain keywords and phrases in a certain niche, and optimizing these keywords and phrases properly in your websites to help your ranking in the search engines to grow. Having anchor text links of your keywords linking back to your site can also boost your search engine ranking on those keywords.
       Nevertheless, there are various myths about Internet marketing that are prevalent. It is not an overnight get rich quick scheme. Internet marketing is used as a tool to generate income overtime by directing potential customers to the products they require or helping them solve a problem they are facing. This requires the proper techniques and system running to make it successful, as there are a lot of instances of failures from day one by marketers who do not properly plan and just rush into the business.
      Determination, focus and the will to succeed is what you need to push through the rough times when you're not making any money. However, several benefits underlie the latest online business trend of Internet marketing. It has a positive potential for both the users who are guided through the bulk Internet material easily to their desired product or service, and to the website owners who can cash in on every visit by users worldwide.
      Mobile advertising is a minefield. You have multiple networks, multiple methods of advertising (CPA, CPI, CPC) and an enormous mountain of cost. We get asked a LOT about mobile advertising here at appromoter so we thought that we would give you our thoughts on what does and does not work for mobile advertising as well as an outline as to what you should be considering.
      Define what a customer actually is ? 
      Might sound obvious but on mobile, you need to really understand who your customer is. Ultimately someone who spends money to buy your app or spends money on in app purchases is a ‘customer’, versus someone who downloads your app and never uses it. You also need to understand where being a customer starts and ends. Many networks will offer you two ways of paying them for acquiring a customer. One way is CPD or ‘Cost Per Download’. This means that once your app has been downloaded you then pay up. We prefer CPI or ‘Cost Per Install’ because at least the app has been successfully installed. In an ideal world there would be an even better measurement such as  ’cost per engagement’ or ‘cost per transaction’ so you pay when someone has actually interacted with your app or bought something in it. Ultimately, you need to be clear on your business objectives and what you want to achieve. What you really want is an engaged customer, one who keeps using your app and spending money (this is assuming that you have in app purchases).
      Understand your users 
      There is little value in paying a sum to acquire a customer and then not getting your revenue back on them. If you want to know how many of your customers are engaged or why they are downloading our app and then not doing much more or are dropping out then  you’ll need to put analytics in your app. By far the best solution is Flurry’s free analytics. However, you’ll need to really need to invest time in getting the most out of Flurry and understanding what it can do for you. It’s an incredibly powerful tool but you need to get the best out of it.
      Premium versus Freemium 
      Most of the time, there is a fixed cost that you will need to be allocated for acquiring a customer. This is called the CPA (Cost per Acquisition) and is essentially saying how much you can afford to spend to make someone a ‘customer’.  Often, this is based on actual or projected lifetime revenue of the customer or ARPU (Average revenue per user). It is really just a margin call like any business would make. If you have an app that you know can generate $15 per customer per year, then spending $3 to acquire a customer is going to work out for you. The main point here is that ARPU really comes from freemium apps with in-app purchases and tends not to work with premium apps. Premium apps have two disadvantages. Firstly, it is extremely hard to convert a customer in an ad with a premium app. Sure, you can get them in on a free trial for an enterprise app or a game demo, but then you need to upsell them to spending $5 which is hard. Once you spend money to acquire a customer and then have to net out your revenues based upon rev share to Apple or Google and other costs then you likely have little or no profit and could even make a loss. Freemium apps are much easier to get people to download and you can work out the ARPU based on an average of very heavy spending customers right down to those that spend very little. The bottom line is that one-off payment/premium apps don’t really work for mobile advertising.
      Work with Experts 
      Because Mobile advertising is a minefield then you should be working with someone who will offer you impartial advice. If you work with a dedicated planning and buying agency like M&C Saatchi Mobile then they will give you impartial advice on which networks will work best for your particular app and what you should be doing. Many agencies will also have global offices which is really important so that they can understand the nuances of local flavour. Running a campaign in Brazil from the US without someone local would potentially be a waste of money and this is is the value that a global agency can bring you. Typically, a media planning and buying agency would not be charging you a fee on top of what you spend in advertising. Instead, agencies tend to work by getting the costs per install or per click at a percentage beneath what you would pay direct and so they simply charge you what you would normally pay and their margin is factored in – a bit like a wholesaler. We would typically advise against engaging direct with a single network or supplier as a media planner or buyer will have the best view.
      The dark side of ‘incentivised downloads’
      There are well known companies out there who will offer rewards such as virtual currency to users in other apps in return for them installing your app. Whilst this sounds good in theory, in practice there are some very big downsides to this. Firstly, Apple is cracking down on incentivised installs. It is a practice that is widely disliked by many in the industry and will be almost certainly be abolished. Secondly, you  need to acquire the right kind of customer. Some networks use a blind ‘offer wall’ in apps and they have no clue who they are pushing your app to. This may mean that your dress up dolly app is being pushed to loads of hardcore male gamers playing an RPG. So, they see an offer to get some in-game currency, download your app and then claim the reward and never use it. Targeting the wrong customer will also mean that they feel let down or disappointed so you may inadvertently attract lots of bad reviews because of a demographic misfit. Lastly, we see tell-tale signs of low quality apps rocketing up the charts and getting terrible reviews. So, a developer with a not so good app will artificially inflate its position to get up the charts, only to then cultivate a lot of one and two star reviews which will kill the app and send it plummeting back down the charts. Whilst incentivised downloads are being killed off, offer-walls that simply show relevant apps can work well. Someone like Flurry, uses the massive data in the huge amount of apps they track to only serve you relevant apps based on what you have installed and engaged with – thereby ensuring that you are a good fit for the app they are promoting. In general, we say that incentivised downloads are problematic and many well meaning developers will ultimately get stung.
      Prepare to spend BIG
      The era of cheap mobile advertising is over and developers need to realise it. Distimo ran a report a year ago (December 2011)  on how many downloads you need to break into the top slots in the US app store. In it they said “As expected the most volume was required to reach a top 50 position in the US free charts, your game will need to be downloaded on average 120,000 times daily. A top 25 position will require 200,000 daily downloads, whilst those elusive top 10 spots average out at 400,000 daily downloads.” Just stop and think about that. In the US alone, if you were paying to acquire a customer for $1 then your spend would need to be several hundred thousand dollars a day. Many companies are routinely spending millions each month on mobile advertising. Even more so, the distimo data is a year old so the volumes would only have increased. Pocketgamer.biz recently reported that companies such as Supercell are estimated to be making $500,000 a day through in app purchases so for someone like them it is a highly sustainable proposition. If you’re going to try a mobile acquisition campaign then we recommend setting aside at least $10,000 to try out different suppliers as well as different creatives. You will need to run different banners and different messages in lots of different places. It might be better to focus on one territory at a time rather than spread yourself thin and not be able to push up the charts or have any meaningful impact.
      what are the things that will affect the customer decision?
      Avoid fancy names  
      Customers like brands because they trust them but they also like things they recognize. If you have a Chinese cooking app then call it ‘Chinese Cooking’ and not some utterly random name. The name will often help with app store SEO if it is relevant and matches a term people look for. However, don’t just call your app ‘Zombie, Ninja, Birds’ in the hope that these very popular phrases will help it get picked up
      Make your icon amazing 
      The icon is a great sales tool. Making a great eye catching icon is a must and it needs to look polished. Don’t try to shoehorn text into a tiny space – you’ve got text under the app to add the name! Spend time making a great icon
      Act like a movie poster 
      As soon as you get good reviews from sites that people trust then put them on top of the app description, Customers trust good reviews and a great quote from a review site can work wonders.
      Make a punchy, clear app description
      The app description is crucial. Often, the top two or three lines of your app description copy are all that a customer sees before they are asked to click on ‘more’. Snappy text is everything so we recommend you invest in a good copywriter. Customers don’t really enjoy bad text written in broken English. Don’t make your app copy really dumb. Sure, be funny, but make sure that it is funny because what is funny to you may not be funny to someone else. Make the copy compelling, intelligent and make the user really want to check out your app. Most of all, be honest! Put some sales numbers or pedigree info on top of the app store blurb if you can. If you sold a million copies on Android and you’re launching on Apple then tell people as a million people on another format can’t be wrong!
      Choose your best screenshots 
      The screenshots can make or break whether someone downloads your app. Make sure that the screenshots that you use, really reflect the full breadth of what your app offers and that they present it in its best possible light. You can also add a short sentence to the screenshot to highlight the key feature that it is showing.
      So there you have it, Just as you would put on your best suit for a job interview or wear your best clothes for a date, giving your app the slickest possible appearance can make the difference between a download and someone walking on by your shop window because we all well know, first impressions count.
      Check out our five tips to getting your launch cycle right as well as approaching the media correctly.
      Create a media strategy 
      Most self-published developers may not even consider how they are going to launch their app. From writing the release to getting lists together and reaching out to media it can all be a bit daunting and it is massively time consuming. This is why appromoter is here to take a lot of the pain away from you. We can help you write a great release, generate the best keywords and then get your app in front of the media. Of course, you may want to do all that yourself which is absolutely fine. Still ,we recommend that you have a clear plan in place for when you are launching, how you are launching and who you are going to target.
      Generate some pre-launch hype
      You launch need not be the first thing people hear about about your app. All media are on the lookout for news on forthcoming apps and you have a chance to get some awareness up. Don’t send out a press release- a note is fine to tell the media what the app is, the rough release date (can be Q1, Q2 etc or a month) and then give them some screenshots (3 or 3 will suffice) and even a teaser video. You can begin using your dedicated appromoter microsite to host these assets and direct journalists to them.  We also recommend that you have a Facebook page ready for your app when you send out the news, This way, anyone who is interested can go and ‘like’ your app and be kept up to date. Nothing worse than having interested customers and nowhere to send them!
      Timing is everything 
      For iOS developers, The number 1 things that constantly surprises us is that developers think you need to launch your app as soon as it is approved by Apple – you don’t! once your app is sent for approval then set it to launch in the far future. As soon as Apple approves the app then your app will be hidden on the App Store and you’ll be allocated your promo codes. This is the time to reach out to the media and offer them your app for review. Set a launch date and tell the media that the app is launching on that date. Ask them if they want to review the app and if so then to keep it under embargo until launch day. Under embargo means that media agree not to put something into print until a date you have agreed (as long as someone else has not written about it first) If they say yes, then send them a promo code. The point of the single launch date and the embargo is that you can create a single day where multiple reviews will appear and help drive a spike in sales and awareness. Once you hit launch day then hit the button to make the app live and contact all the media to tell them that your app has launched and remind the ones who have reviewed it that the embargo is lifted. Don’t just put the news out there on launch day with no pre-lauch activity or put the news out in drips and drabs. If you haven’t read our post on the best time in the calendar to launch your app then you can read it here 
      Prepare a great press release 
      No disrespect to developers but they’re not always the best people for writing snappy copy. This is why it is good to get a specialist to write a snappy release that really helps sell the app to the media. The release should be concise and explain clearly what the app does with some bullet point features. If you’re not a native English speaker then we very strongly recommend that you do use someone who can write in good, local style English. This is really important for communicating with the key media in the UK and the US.
      Have a press kit ready 
      Journalists like to have all the assets in one place- screenshots, press release, video, contact details – which is why we created appromoter. Every single app on appromoter gets a FREE microsite for you to use with your media. You also get a dedicated URL for your app. Include the appromoter URL in your release for the media to get all the assets as well as a separate link to the video file download. Many sites often have their own video channels and they like to host the video rather than linking from your youtube page. If you don;t have s video then DO – it is essential now if the media are going to consider your app. Read our blog here about the importance of creating a great video.
      Be sparing with your promo codes 
      You’ve got 50 promo codes to use as you see fit – with media, for competitions and with friends. Thing is, promo codes only last 30 days from when they are downloaded so the number 1 rule is to keep them there until you need them because once they are drawn down then the clock is ticking. appromoter automatically handles allocation of codes for you, so pop a few in and top them up as and when you need them in your account.
      Target your media carefully 
      You should ideally create multiple lists that target the specialist sectors that relate to your apps. So, for a game it will be for the bloggers and reviewers that cover mobile games as well as lifestyle media who are increasingly covering apps. Don’t forget that you’re not just targeting websites – there will be TV, radio, podcasts, YouTube channels and good old fashioned print. Building this list can take a very very long time so you might want to use a specialist agency for this job.
      Understand the media
      Journalists are people like you and me. Simple. However, they are bombarded with requests from PR agencies and developers all day. game review sites will be inundated with requests to review their game. If you decide to communicate with a review site then first of all check their guidelines on how they want  you to send them information. They will often have a dedicated email address for news, another for reviews and they may even have a form that they want you to fill in. Filling in forms can be a huge time sucker so beware. When you mail a journalist, so not add any attachments (you may annoy them or go into the spam folder) and keep the email very short. Tell them what the app is in a sentence or two and then paste the press release below. Also include links to appromoter, the video file for download and the app website if you have one.  Remember to offer them a promo code as well and perhaps ask if they want to run a promo code competition. That’s it. If you don’t hear back then chances are they have decided not to review your app. Don’t take it personally. They have a huge amount of requests and simply cannot respond to everyone. Please don’t bug them or drive them crazy!
      Launching your app to the media is never easy. It can be incredibly time consuming as well as intimidating if you have never done it before. Badly written press releases, a lack of media assets, not having a video and approaching the media badly can all be things that can kill your app dead on the water. If you want to launch your app then do it well and do it properly so that you give it the best chance of success. If you want to do it yourself then we salute you, but if you want a little bit of help then feel free to look over our services and get in touch to see how we can help you.
      WHERE CAN YOU FIND MORE CUSTOMERS :) 1. Message Boards Message boards are forums where you can engage in discussions with other board members. This is a great place to offer advice and knowledge in your area of expertise. Most boards will allow you to use a signature with your link so be sure not to blatantly advertise in your posts. Get involved in the discussions and help whenever you can. Building your reputation and relationships in this manner is a powerful way to find and capture those potential customers. To find such boards to join, check out Big Boards. 2. Article Directories  The Internet is full of article directories.  Be choosy when submitting your articles. Unfortunately many of the article directories are loaded with spam articles. One of the most popular is Ezine Articles. By submitting your articles to quality directories, you are showing people who you are and what your business is about. If you provide quality information in your articles, people will go to your site and, once they get there, you need to keep them there long enough for them to become a patron. 3. Discussion Groups  Discussion groups are similar to message boards. Follow the same practices as you do on the boards. Participate, help, share and grab those potential customers. You can find many quality discussion groups at LinkedIn or Yahoo Groups. 4. Search Engines  Search engines are actually places that can help you get potential customers to come to you. Use keywords wisely. Regularly update your site. Work on getting quality backlinks to your site. Have a site map on your site. Add quality content to your site. Use those strategies and many more to get higher rankings in the search engines so you can get more customers. 5. Blogs  Visiting other blogs and interacting with people is another effective way to let people know about you and your business.  Don’t just post comments like “I agree” or “Me too,” you need to get involved in the conversation and provide some substance. 6. Web Directories  List your site/business in as many appropriate directories as possible. These directories are used by consumers to find reputable businesses — make sure your site is among them. 7. Online Events  Many business owners throw different types of online events and, by participating in these events, you increase your exposure, thus increasing your chances of finding more customers. 8. Social Sites  According to a study by Nielsen.com, almost 50 percent of global online shoppers rely on social media sites to help them make their purchasing decision. It is stats like this that should convince you to get active on the social sites, if you are not already.  Social sites produce more results than many other marketing methods. The biggest social media site is Facebook, followed by Twitter, LinkedIn and Pinterest.  These are the sites with which to start. 9. Community Events  Even though you own an online business, you can look offline to find customers as well. Get involved in your community’s events.  Network, interact and let people know about your business. 10. Right at Home  Home parties and networking get-togethers are a great way to meet and greet new potential customers.  Plan your parties and get-togethers very carefully to make them interesting and memorable.  Offer prices, gifts, discounts and let your potential customers know how important they are to you.
      Least but not the Least-  SOCIAL SHARING TODAY'S TREND: How Do Social Login & Sharing Affect Ecommerce? AD Compaigns Sites: i have found out Sites which internet Marketers and Business Entrepreneurs are using for increasing there sales. Google Adwordshttp://adwords.google.com/ Bing Adshttp://bingads.microsoft.com/ Yahoo Advertisinghttp://advertising.yahoo.com/ BidVertiserhttp://www.bidvertiser.com/ BuySellAdshttp://buysellads.com/ Clicksorhttp://www.clicksor.com/ Plenty of Fish Adshttp://ads.pof.com/ 7Searchhttp://7search.com/ Tribal Fusionhttp://www.tribalfusion.com Advertising.comhttp://www.advertising.com/ Vibrant Mediahttp://www.vibrantmedia.com/ ValueClick Mediahttp://www.valueclickmedia.com/ PulsePointhttp://www.pulsepoint.com/ Blinkx Mediahttp://blinkxmedia.com/ Infolinkshttp://www.infolinks.com/ Konterahttp://www.kontera.com/  
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